Top features you should look out for in a website builder

A visually and content-wise appealing website is expected today by both internationally and nationally operating companies as well as local companies or freelancers. Find out how modern modular systems can help you build your website and which features are indispensable.

Not so long ago, setting up a website involved a considerable amount of work. In most cases, the support of a professional web design agency was indispensable, with costs running into three or even four figures. For many freelancers or start-ups, such an investment often proved to be prohibitively expensive.

In recent years, the situation has changed radically for the better. Today, you need neither special skills nor capital to create a website or even an online store. A website builder makes the creation of websites accessible to everyone.

The innovative modular system is a smart software that guides you through the entire process and supports you in the step-by-step construction process. With each additional step, your website is completed so that you can finally publish your finished homepage with just one click.

Another advantage of website builders is that website creation becomes a low-budget project. Basic functions are available free of charge from reputable providers. However, it is advantageous for many companies to book some additional modules.

It is a hallmark of a solid provider to make several features of the modular system available to you free of charge. The following basic functions allow you to design a secure website with a professional look:

For one-pagers and smaller websites, free basic features are usually sufficient. Although the available storage space is limited, this is not a problem in such cases.

A website builder can be expanded beyond the basic functions with just a few clicks. Depending on the provider, the selection of paid features varies, some of which are bundled in packages and some of which can be booked as individual modules. In our opinion, your website needs the following functions if you mainly conduct your business online

A unique domain name is a clear advantage when it comes to building your reputation and making your company easier to find online. You choose one of the freely available domains that best suits your company name and profile and decide on a specific ending such as .de, .com or .net, depending on your needs.

Advertising from your provider is usually displayed on a free website. Free advertising is a useful feature, especially as you can secure additional income by displaying Google Ads or other advertising.

In order for your potential customers to find you in the endless expanses of the internet, your homepage or online store should appear at the top of the search results. Search engines use several criteria to decide how websites are ranked in searches. The quality of your texts is one of the most important of these. A mostly fee-based module with smart SEO tools supports you in optimizing your content for Google & Co.

Um legal betrieben zu werden, muss jede Webpräsenz ein Impressum und eine Datenschutzerklärung enthalten. Meistens sind diese Pflichtangaben im Footer der Internetseite zu finden. Grundsätzlich können Sie diese Texte auch mithilfe von kostenfreien Tools online erstellen lassen. Für Onlineshops und generell für Webpräsenzen, die eine intensive Kundenkommunikation wie zum Beispiel E-Mail- und Newsletter-Marketing betreiben, sind extra an das Firmenprofil angepasste abmahnsichere Rechtstexte empfehlenswert. Neben einem Impressum und der Datenschutzerklärung gehört zum Beispiel auch ein Disclaimer hinzu. 

Choose the features for your website that will bring you forward and increase your sales. Thanks to the modular website systems, an individual solution can be implemented for every website.