Quick overview:
In times of increasing digitalization, entrepreneurs who want to keep up with the competition can no longer ignore online marketing tools. We have found recommended applications for Windows and present their functions and special features in more detail here.
Online marketing tools: Why are they so important?
As digital tools, online marketing tools help to achieve defined marketing goals. While some tools for Windows are very general, others cover specific niches. Either way, these tools are part of the basic equipment of every company that wants to increase its digital visibility and expand its marketing activities. But private individuals who want to successfully increase and manage their own presence on the Internet also benefit from these software applications. But one question remains: How do you find the best tools for you to be successful in online marketing? After all, the number of tools has increased from the original 150 to more than 10,000 within eleven years, according to the Federal Ministry of Economics. Given the wealth of digital options, it is therefore more important than ever to make a targeted selection.
Business owners and private individuals should always ask themselves which target group they are addressing and what kind of online marketing they are actually doing. These answers can often be used to narrow down a selection of useful tools. The most user-friendly applications with special features then crystallize from the preselection. Special online marketing seminars at the EOM Academy provide a first impression of the numerous tools. In addition to theoretical know-how, participants gain a feel for the individual online marketing disciplines and their possible applications during these tried-and-tested training courses. Of course, this also includes the practical use of common online marketing tools.
Online marketing tools: From project management to search engine optimization
Similar to antivirus programsfor Windows, the selection of online marketing tools is huge. They can also be divided into different categories. After all, the generic term "online marketing" combines various marketing measures such as email marketing or search engine optimization. Despite all the differences, the tools have one crucial thing in common: Their purpose is to facilitate the implementation of marketing strategies. Frequently used tools can be divided into the following categories:
Content marketing: Content marketing tools make it possible to create, organize and play out digital content of all kinds.
Email marketing: Emails are still an important marketing tool for reaching a wide range of people. Appropriate tools help with the creation and sending of email newsletters.
Project management: A successful marketing campaign stands and falls with successful organization. Project management tools are important for this, which define the task and time allocation, among other things.
Social media: Social networks such as Instagram and TikTik reach a broad target group and make your own marketing even more effective. Tools in this area are aimed at analyzing and managing the platforms used.
Search engine optimization: User-friendly search engine optimization software shows how your own website ranks on Google.
Content marketing tools for Windows
Text, graphics or images: content marketing tools are designed for digital content. The following applications run excellently under Windows and impress with their intuitive operation:
- The Canva tool has established itself in the graphic design sector. With its numerous templates, it is also suitable for non-designers who want to create social media posts, posters or business cards quickly and easily. In addition to a paid version, Canva is also available in a free basic version with around 250,000 templates.
- Infographics and reports are created by the browser-based service Infogram. This tool is particularly useful for editors and marketing experts who create meaningful infographics.
- Companies and private individuals have been relying on OpenAI ChatGPT for some time now, and not just on the Duden spell checker. The popular AI tool acts as a chatbot and delivers text responses generated in seconds from a huge database.
E-mail marketing
If you want to create and distribute newsletters, you need an efficient email marketing tool for Windows. The top dogs in this area are the following applications:
- The Rapidmail software is aimed at beginners. It works with a simple drag-and-drop editor that provides free newsletter templates and images. There are various price packages for Rapidmail, including a starter and a premium package.
- A free alternative to Rapidmail is called Cleverreach. This tool creates professional newsletters and measures their success.
- Mailchimp also manages and configures newsletters. Unlike other programs, Mailchimp is cloud-based and does not need to be installed on the Windows computer.
Project management tools for Windows
The Gabler Banklexikon defines project management as the organization of management tasks. It is also important in the marketing sector to plan, manage and control individual projects effectively. The following tools are suitable for the Windows operating system and simplify the implementation of marketing measures:
- A well-known project management tool is called Trello. With its simple and intuitive user interface, it is suitable for Windows users who want to manage and control their projects clearly. Trello relies on movable cards and lists that are assigned to individual users or teams. Windows documents such as Word text files can also be uploaded to Trello.
- Notion is an "all-in-one workspace" and is available as a desktop app for Windows. This tool can create and assign notes as well as tasks and databases. The software also offers extensive to-do lists, calendars and boards. Windows users looking for a free version will find it in Notion Free for teams with a maximum of five people.
- The fee-based Hootsuite is a planning tool for social media. It is specifically designed to play out social media posts on specific days and times. With this tool, users save a lot of time and can prepare and schedule their posts in advance.
Tools for search engine optimization and web analysis
Whether website analysis or keyword strategy - search engine optimization tools are indispensable for staying ahead on Google & Co:
- The innovative Sistrix software for ranking analyses compiles all important key figures on keywords and traffic and also scores with an intuitive user interface.
- With Ahrefs, users have a tool for their websites. This application impresses with its versatile range of functions and can analyze billions of links.
- The free basic version of Keywordtool.io is specifically geared towards keywords. This tool generates keyword ideas and displays measured values such as search volume and cost per click (CPC).
- No other tool is as popular as the free Google Analytics with its ready-made dashboards. Basically, the web-based tool shows how well or poorly a website is received on the internet from the user's point of view. For this purpose, Google Analytics provides precise information about traffic channels, dwell time or the number of new users.
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Figure 2: pixabay.com © athree23 (CC0 Creative Commons)
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