Better usability through mobile websites and apps in the entertainment sector

In the digital space, it is important to present yourself in an optimal and user-friendly way on all channels. Companies and online stores offer various ways in which customers can use the offer. But which option is the best solution?

Although the internet and digitalization offer extensive opportunities to establish a connection between service providers and customers, the variety can be overwhelming in some cases. Whether website, app or social media channels: All paths lead to the same goal and still harbor advantages and disadvantages. In the process usability in particular plays a decisive rolewhich is available in three potential variations. Responsive design, mobile website or app are possible options for stores or digital service providers.

There is no doubt that in this case, the well-known saying "Those who have the choice are spoiled for choice" comes into force. Many companies rely on the development of apps and the entertainment sector in the online gaming arcade and sports betting segment also relies on this approach. In addition to responsive design or mobile websites, a native app is part of the portfolio of most providers.

Source: Pixabay

Effective and clear

For users of digital betting shops or online gambling halls, functionality and user-friendliness are paramount. The focus is often on making it easy to place bets and operate games. This also applies to app development.

Providers such as Betano, the usability test winner of the German Society for Consumer Studies, which offers both sports betting and slots, need to pay even more attention to clarity in order to make it easier to search for slot games or bets.

For example, in order to Live betting on sporting events and competitions you need a clear list of the available events. Whether tennis, darts or the Bundesliga: current odds should be clearly assigned. Players will find help in making decisions with the top matches and the most popular betting markets, where the most popular bets are listed. This way, no user gets lost in the multitude of bets. This means that it is extremely important for providers to create a clear design, which usually results from a tabular layout. Playful details are not needed for the target group on websites or in apps.

Numerous slots and slot machine games take over the point of the varied design and colorful elements, which is why the online gaming arcade platform focuses on functionality. The various titles are clearly laid out and should be easy to use in the browser. Developers primarily rely on Java scripts and HTML5, as they are equally web and mobile-friendly.  

Source: Pixabay

Creating diversity of use

The many possibilities that are conceivable with simple and stable programming and a clear presentation also provide the reason why the use of all channels is recommended in the area of online gambling halls and sports betting providers: Usability is very simple for users. One Marketing apps complements the marketing field and provides an adaptable offer path for existing content. Sports betting and slots are primarily designed for short periods of use and are nowadays accessed particularly frequently via mobile devices. The investments made in app development therefore create added value for users.

The apps can be downloaded via the usual stores and are available in just a few seconds. App-exclusive promotions increase the incentive to use the application and reach the target group, whose focus is on mobile devices, more quickly. The aim for providers should therefore be to adapt the content for all usage options in order to provide users with access in all ways - be it via the mobile website or the native app.