CRM - for the customer communication of tomorrow

CRM systems can simplify and speed up day-to-day work in many companies. We explain why and what you should consider when deciding on a CRM.

What is CRM?

CRM is an abbreviation that stands for Customer Relationship Management. It therefore refers to a company's customer data, including addresses, contact persons and communication channels, as well as transactions. This data can be recorded, managed and digitized with CRM systems. Through the Digitization of data employees from all departments can access this data and use it when it is needed. In addition, the data can be maintained automatically in this way, which can save many hours of work.

Who are CRM systems suitable for?

In principle, CRM systems are suitable for all companies that want to work and communicate with multiple customers, speed up processes and coordinate sales channels. As the Business software from the cloud is adaptable to your respective business model, there are no industry-specific limits. The number of customers or customer data alone can have a relevant influence on the usefulness of the software. However, manually maintaining customer data becomes incredibly tedious and time-consuming if you have 100 or more contacts. It is also ineffective if several departments have to access the same customer base.

That's what counts here: The larger the company, the more sensible a CRM becomes.

Advantages of CRM

In addition to the time savings, minimized susceptibility to errors and simplified use of data for your employees and across all departments, these factors also offer advantages for the Customer satisfactionas it is possible to respond more quickly to individual requests and inquiries. And it's not just customer satisfaction that can be increased; a well-maintained CRM can also make it easier to win back customers who haven't bought anything for a long time.

Both your own employees and your customers can therefore benefit if you opt for a CRM.

At a glance:

• Employees are relieved
• Customer satisfaction can increase and customer recovery can be simplified
• Errors are minimized
• Better overview thanks to up-to-date data available at all times

The integration of CRM into your company

The use of new software must be planned and organized. There are therefore a number of aspects that you should consider when Integration of a CRM should take into account.

Step 1: Inventory

Analyze the current status of your company. We have collected some questions that can help you with this.

• Which systems are used?
• What data do you use and how is it collected?
• What processes take place in day-to-day business and what data do you use?
• Which functions are currently in use and are necessary for future work?
• What functions are you missing and what needs to be improved?
• Is the customer data complete?

To simplify this process, you can go through examples of relevant processes in your company to check which factors are relevant and make sure you don't forget anything.

Step 2: Optimization

Once you have found out which data and processes are relevant for your company and all processes, an ideal solution can be created for your company. This takes into account which processes are necessary, what can be improved and which new processes can or should be added. At this point, it makes sense to differentiate between "must-have" and "nice-to-have" functions.

Conclusion

CRM is worthwhile for all companies that require a large amount and/or high complexity of customer data and would like to work with it in a digitalized and optimized way. A number of factors need to be taken into account in the process of suitable development, which is why collaboration with professional CRM experts is essential.