The best online marketing tools for Windows

If you want to keep up with the competition as an entrepreneur, you can no longer ignore online marketing tools in times of advancing digitalization. We have found some recommended applications for Windows and present their functions and special features in more detail here.

Online marketing tools: Why are they so important?

As digital tools, online marketing tools help to achieve defined marketing goals. While some tools for Windows are very general, others cover specific niches. Either way, these tools are part of the basic equipment of every company that wants to increase its digital visibility and expand its marketing activities. But private individuals who want to successfully increase and manage their own presence on the Internet also benefit from these software applications. But one question remains: How do you find the best tools for you to be successful in online marketing? After all, the Number of tools according to the Federal Ministry of Economics With the abundance of digital possibilities, it is therefore more important than ever to make a targeted selection.

In principle, entrepreneurs and private individuals should always ask themselves which target group they are addressing and what kind of online marketing they are actually doing. These answers can often be used to narrow down a selection of useful tools. The most user-friendly applications with special features then crystallize from the preselection. A first impression of the numerous tools is provided by special Online marketing seminars at the EOM Academy. During this tried-and-tested training course, participants gain a feel for the individual online marketing disciplines and their possible applications in addition to theoretical know-how. Of course, this also includes the practical use of common online marketing tools.

Online marketing tools: From project management to search engine optimization

Similar to Antivirus programs for Windows the selection of online marketing tools is huge. They can also be divided into different categories. After all, the generic term "online marketing" encompasses various marketing measures such as email marketing or search engine optimization. Despite all the differences, the tools have one crucial thing in common: Their purpose is to facilitate the implementation of marketing strategies. Frequently used tools can be divided into the following categories:

Content marketingContent marketing tools make it possible to create, organize and play out digital content of all kinds.

E-mail marketingE-mails are still an important marketing tool for reaching a wide range of people. Appropriate tools help to create and send e-mail newsletters.

Project managementA successful marketing campaign stands and falls with successful organization. Project management tools are important for this, which, among other things, define the division of tasks and time.

Social MediaSocial networks such as Instagram and TikTik reach a broad target group and make your own marketing even more effective. Tools in this area are aimed at analyzing and managing the platforms used.

Search engine optimization: A user-friendly software for search engine optimization shows how the Specially designed website ranks on Google.

Content marketing tools for Windows

Text, graphics or images: content marketing tools are designed for digital content. The following applications run excellently under Windows and impress with their intuitive operation:

• The Canva tool has established itself in the graphic design sector. With its numerous templates, it is also suitable for non-designers who want to create social media posts, posters or business cards quickly and easily. In addition to a paid version, Canva is also available in a free basic version with around 250,000 templates.
• Infographics and reports are created by the browser-based service Infogram. This tool is particularly useful for editors and marketing experts who create informative infographics.
• For some time now, companies and private individuals have no longer relied solely on the Duden spell checker - they use OpenAI ChatGPT. The popular AI tool acts as a chatbot and delivers text responses from a huge database in a matter of seconds.

E-mail marketing

If you want to create and distribute newsletters, you need an efficient email marketing tool for Windows. The following applications are the top dogs in this field:

• The Rapidmail software is aimed at beginners. It works with a simple drag-and-drop editor that provides free newsletter templates and images. There are various price packages for Rapidmail, including a starter and a premium package.
• A free alternative to Rapidmail is called Cleverreach. This tool creates professional newsletters and measures their success.
• Mailchimp also manages and configures newsletters. Unlike other programs, Mailchimp is cloud-based and does not need to be installed on the Windows computer.

Project management tools for Windows

The Gabler Banklexikon defines project management than organizing management tasks. It is also important in the marketing sector to plan, manage and control individual projects effectively. The following tools are suitable for the Windows operating system and simplify the implementation of marketing measures:

• Trello is a well-known project management tool. With its simple and intuitive user interface, it is suitable for Windows users who want to manage and control their projects clearly. Trello uses movable cards and lists that are assigned to individual users or teams. Windows documents such as Word text files can also be uploaded to Trello.
• Notion sees itself as an "all-in-one workspace" and is available as a desktop app for Windows. This tool can create and assign notes as well as tasks and databases. The software also offers extensive to-do lists, calendars and boards. Windows users looking for a free version will find it in Notion Free for teams of up to five people.
• Hootsuite is a paid social media scheduling tool. It is specifically designed to play out social media posts on specific days and times. With this tool, users save a lot of time and can prepare and schedule their posts in advance.

Tools for search engine optimization and web analysis

Whether website analysis or keyword strategy - tools for search engine optimization are indispensable in order to be at the forefront of Google & Co:

• The innovative Sistrix software for ranking analyses compiles all important key figures on keywords and traffic and also scores with an intuitive user interface.
• With Ahrefs, users have a tool for their websites. This application impresses with its versatile range of functions and can analyze billions of links.
• The free basic version of Keywordtool.io is specifically geared towards keywords. This tool generates keyword ideas and displays measured values such as search volume and cost per click (CPC). 
• Hardly any other tool is as popular as the free Google Analytics with its ready-made dashboards. Basically, the web-based tool shows how well or poorly a website is received on the internet from the user's point of view. To this end, Google Analytics provides precise information about traffic channels, dwell time and the number of new users.

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