Quick overview:
Recently, Microsoft's image has changed dramatically. Both offline and online, Microsoft has invested a lot of money and energy in perfecting the market launch of Windows Vista - with success! A new TV commercial has recently been shown on US television.
No, Microsoft is not doing so badly now that the company needs to sell shoes 😉 Rather, this commercial announces a (small) revolution.
This commercial (more will follow) is intended to show how Microsoft technologies have already become firmly integrated into everyday life. After all, Windows and co. are no longer only used on computers, but also on handhelds, smartphones and other (mobile) end devices. In addition to the Windows series, Microsoft also wants to promote its Windows Live and Mobile section.
Retailers such as DELL, Lenovo and Sony, as well as retail chains (Media Markt / Saturn) are also to be included in future advertising campaigns. By working with manufacturers, customers should benefit from better hardware and software compatibility. Also Windows.com has been revised and specifically tailored to the user. This means that even older computer and Windows beginners should reach their goal as quickly as possible.
Overall, Microsoft wants to get even closer to the end user - whether this will succeed remains to be seen.
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